To celebrate the 65th Anniversary of the classic Clarks Desert Boot, The Persuaders were asked to design a set of global design templates.
Working with in-house historians and shoe experts we created a simple yet effective shoe-box based 'village' that took the public on an experiential journey through the history of the Desert Boot; from the initial ideas inside the mind of Nathan Clark in 1950 through Jamaican Rude Boys to the London Mods.
The designs templates then went to all the global markets to build and interpret in their own ways.