Client Estee Lauder
Brief Create an innovative and exciting out of home experience to launch the new combination moisturiser from Clinique called Clinique iD. The unique formula includes a choice of 1 of 3 ‘base’ products and then 1 of 5 capsules (depending on your skin needs) that inserts into the base to deliver both products at the same time. With 15 variants to choose from the pop-up activation needed to take the consumer through a simple step-by-step journey that clearly defines the product and excites the consumer to purchase.
Delivery The Persuaders worked closely with the global team at Clinique to design and produce the pop-up stand according to global guidelines whilst adding our own special touch of creative flair.
The set toured 3 shopping centres, Westfield West London, Birmingham New Street and Blue Water. The Clinique sales team were on hand to sell product direct from the stand whilst our team of brand ambassadors traffic-stopped with samples and information about the product.
Results During the Westfield activation we sold over 100 products and handed out over 3500 samples with interactions lasting up to 2 minutes.