To launch this new range of Clinique skincare, aimed specifically at a millennial audience, The Persuaders were briefed to create an experiential campaign that took the products to the consumer in an exciting immersive environment.
We designed and produced the Clinique Pep-Stream, a converted airstream campervan that toured the UK, visiting city centres and University campuses reaching well over 60,000 young consumers.
The interior of the airstream took the audience on a journey through the busy and hectic 'Life in a Day' of a typical millennial, then through into the calm and cool work of the new pep-start product.
We also developed and ran a 'secret key' competition to drive consumers from the activity to the Clinique counters in local Boots stores where visitors to the airstream could choose a key from a lucky dip with one key per day opening a box of Clinique goodies on counter in store.
