The Persuaders worked with Fishburn PR to produce the UK Premier launch event for the new AMC TV Show Fear The Walking Dead - the companion series to the global hit The Walking Dead.
We transformed a disused venue in central London into a bunker-style safe-house complete with shelves stacked with food containers and water bottles, eerily lit plastic sheeting and a virus scanner that detected the infected amongst the guests. Cocktails were served in tin-cans and ration-packed canapés were handed out from radioactive trays. We even planted a few hidden zombies amongst the proceedings who shocked and scared the audience and added to the fully-rounded experiential style of the event.
The following day The Persuaders re-built the virus scanner in Waterloo Station to create a photo-stunt. Our infected then roamed key sites in London 'photo-zombing' tourists and creating an atmosphere of fear. We stopped by BT Tower, The Houses of Parliament and event recreated the infamous Beatles Abbey Road crossing!
