Client SLAM PR
To celebrate London Fashion Week’s move to sultry Soho, ghd launched a provocative styling space in its London headquarters: the ghd S&M studio. The aim of the campaign was to cement ghd’s fashion credentials, in addition to engaging and educating consumers on key brand and product benefits (namely the recently launched ghd platinum styler).
Using the S&M theme as inspiration The Persuaders designed and created bespoke furniture pieces including key-hole cut padded panels, a gold love seat and a rotating padded bed.
The studio featured two sections, a social lounge and styling studio. Consumers booked tickets via event app YPlan to gain entry to get their hair coiffed by an expert ghd stylist. To play on the S&M theme, consumers could choose from two style menus – Sleek or Movement and would be led into the salon through either the S or M doors.
A media lounge was also located within the studio, where London Fashion Week attendees were able to recharge their batteries between the shows.
breathtaking photo's as always by Hanson Images