To celebrate an incredible year of key product launches, The Persuaders has worked with Benefit Cosmetics to launch the Good Ship Benefit.
Moored on the River Thames at Victoria Embankment in London we transformed the old R S Hispaniola into a 3 floored floating beauty palace.
Open for five months from 9th April 2016, visitors will be transported from Benefit’s home of San Francisco, to tropical beaches via the secret lair of spy gal. With three decks of fun, glamour and pampering.
The Persuaders have designed and produced bespoke furniture for each space as well as decor in each room to reflect the brands hero products. We also worked closely with the ships chef to develop a dedicated San Francisco themed menu and cocktails.
The Persuaders also developed specialist character staff, employing the services of staffing agency Hels Angels to bring them to life, ensuring that visitors experience the full Benefit Cosmetics world.
Celebrity Intelligence: “it’s the best event we have ever been to. I’ll be back asap as I’m in desperate need of getting by brows done (and lunch!)”
Saturday Express: ‘it is a brilliant concept and it’ll be packed all summer’
Heart London: said “this is the best branded launch event I’ve ever been to”
Lauren Pope: “loved the pop-up that Benefit did last year but this is on another level”
Dawn O’Porter: “I just can’t believe the transformation. You guys have done an amazing job”
photography by Hanson Images
