Client: Diageo | Grayling
The launch of this second year of collaboration between iconic British design and Gordon's Gin saw fashion designer Alice Temperley design 10 new labels for the brand. The Persuaders produced two events to mark this partnership; an exclusive long-lead event for which we designed and built a series of bespoke display props based on the stories behind each label and most recently a big in-store party to celebrate the launch of the labels.