Client: Krispy Kreme
Brief: Design and create a disruptive launch for the new Original Filled range, that celebrates the doughnut and it’s delicious taste.
Delivery: The Persuaders created The Magic in the Middle experience. An intriguing pop-up full of surprises, insta-worthy photo opps and three exclusive, limited edition Original Filled flavours delivered to guests through our ‘lucky dip’ portholes.
A heritage timeline made from two pipes, one filled with caramel and one filled with chocolate ran along the walls of the venue, leading the guests to the main room whilst telling the story of Krispy Kreme. 1,990 consumers bounced on our our giant doughnut trampoline, located in a field of doughnut balloons, for the chance to win prizes, over the 2 days.
CMO Emma Colquhoun said “For me this is totally best practice, starting with a fantastically strong strategic idea and concept that has been loved globally #magicinthemiddle ending with excellence in execution - thank you for being a brilliant partner as always.”
