Client: Samsonite
The Persuaders were appointed the global production company for the launch of the Samsonite Black Label range and created a template for all their events. As part of this relationship we also designed and produced a number of premium global fashion events that previewed the new collections in a setting that was inspired by the Black Label store concept and first class air travel.
"The Persuaders became an integral part of our business, delivering and leading our brand image through design, photography and guidelines, as well as fulfilling our need for a global lead production agency. Their combination of aesthetic vision, quality delivery and professionalism ensured that they became a true partner" - Richard Brett, Global VP, Marketing & Communications, Samsonite
