The Persuaders conceived and designed the Pringles View Tube, which is a sofa designed specifically to help stop those huge arguments that seem to rear their ugly head whenever couples want to watch different films… now they can share the same space – and a tube of Pringles of course – whilst watching their own choice of film!
The Persuaders worked closely with Grayling PR to develop the View Tube in answer to a brief from the client. - Pringles quizzed 2,000 people to uncover the top 10 biggest tiffs between men and women and found picking a movie both people like is one of the main sparks. The research found the average person wastes 590 minutes of their life every year watching movies they don’t want to, just to keep their partner happy. Men are the biggest victims, with 80pc admitting to biting their lip over film choices every month, while 23pc of women go along with rubbish flicks to avoid a bust-up. Rom coms like Love Actually are the worst offenders when it comes to film hates for men, while women find horror flicks such as Saw a real turn-off. The research marks the launch of a new movie promotion that offers consumers the chance to download a digital HD movie when they buy two tubes of Pringles.
In response to the results, The Persuaders designed and developed the world’s first ever couples’ sofa called the ‘View Tube ‘ to ensure arguments over what to watch are a thing of the past. Couples can recline in style on two upholstered lazy boy chairs with three foot rest positions for ultimate relaxation. The ‘View Tube’ caters to all your needs with a fridge for movie nibbles and a wine cooler to keep your favourite tipple at the ready. A centre console area even has room for a selection of Pringles tubes.