Client: Selfridges
The Persuaders were asked to create an event to reflect the Selfridges Bodycraze month-long in-store activity. Celebrating the body beautiful in all its extremes, the event included aerial acrobatic performances, naked models in acrylic boxes and a fetish bar. We also art-directed and choreographed an entrance routine with Kylie Minogue including lingerie-clad dancers on the escalators.
