Client Starbucks
Brief Deliver a sampling campaign, targeting key media houses and influencers, with a halo effect of enabling sampling by consumers in locations over indexed by key segments.
Delivery The Persuaders designed and created the Starbucks® Blonde sampling truck that toured the UK to deliver an early morning treat to consumers in London’s Kings Cross, London Box Park, Birmingham City Centre and Manchester City Centre. The Persuaders managed all logistics and production for the tour.
Our team delivered over 4,000 samples and 4,500 full size latte's to consumers.
