Client: Netflix UK
Project: Stranger Things Series Launch
The Persuaders worked with Netflix to create the Scoops Ahoy ice-cream parlour from Stranger Things in the UK, as a 1985-themed ice-cream van that toured the UK, stopping at cities including Glasgow, Leeds, London, Exeter and Dublin.
The van had a Stranger Things jingle inspired by the soundtrack. One side of the van was retro, pastel pink, white and blue scheme, whilst the other was based on the alternate world of the Upside Down.
In addition to stopping at city centres, the van visited 11 "Hawkins Roads" – in a nod to the show’s home town of Hawkins, Indiana – giving out free ice-cream with retro flavours including Coke float, cherries jubilee and banana boat.
