Client: Tesco | SLAM
To promote their Love Every Mouthful campaign Tesco engaged The Persuaders to produce the worlds largest Eton Mess using fresh British fruit and cream. Logistically this meant ensuring the produce was fresh and edible until the last bowl was given away to the public.
An early morning start in Soho Square, a giant glass and 3 tonnes of whipped cream and meringue and the seemingly impossible was achieved!
