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The Persuaders

conceive | create | design | deliver

  • The Persuaders
  • case studies
  • about us
  • results
  • our process
  • delivering on a promise
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15 years of launches - Ariel Excel Gel

over the next few days and weeks we'll showcase some of our favourite event productions from the last 15 years...


ARIEL EXCEL GEL LAUNCH EVENT



CLIENT 
Hill & Knowlton/Proctor & Gamble



PROJECT
Ariel Excel Gel European Launch



BRIEF
To produce a media product launch with a ‘stealth’  2 day pre-seeding period followed by a high-profile event under the brand theme of ‘Cold is the new Hot’.



CONCEPT 
A snow covered beach, with, frozen palm trees, ice bars and fur-lined deckchairs all under an inflatable ice-cube roof situated on London’s South Bank for maximum exposure.





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categories: "Event Production", "ariel excel gel"
Tuesday 03.06.12
Posted by belleau kitchen
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