Client Coty / Tiffany & Co
Project Tiffany Fragrance Ice Rink
To launch the new ‘& Love’ fragrance from Tiffany & Co, The Persuaders created this scented immersive skating experience. Reminiscent of a snowy Central Park in New York, the home of the brand, we designed and produced 4 key moments that took the customer on a journey of scent. From the giant LOVE Tiffany boxes, past the giant snow globe, over the stone bridge and into the ice pond where it ‘snowed’ twice a day.
Customers could purchase the fragrances from the entire range as well as having bottles engraved.
The installation runs from, 28th November until Christmas Eve.
Results All tickets for the ice rink sold out within 5 hours. The first weekend saw all fragrance KPI sales doubled!
