To launch the new creative advertising for the Viktor & Rolf Flowerbomb fragrance, The Persuaders worked closely with L'Oreal Luxe to produce an immersive showstopper, the Flowerbomb Taxi.
With its branded pink exterior the consumer is of course expecting something special but the interior, with its pink suede upholstery and explosion of flowers, is a true 'Flowerbomb Surprise'
The Flowerbomb Taxi will tour the UK, visiting key retail outlets throughout 2016.
