This November, Forever 21 launched into Europe with an exclusive party and fashion show in London. The event, hosted by fashion model Amber le Bon - the face of Forever 21's UK launch - was designed and produced by The Persuaders and Shine. The event was held at One Marylebone where the traditional British architecture of the building was filled with the buzz of a Hollywood premier.

Amber Le Bon, who opened and closed the show, said "i'm thrilled to be working with Forever 21 as they prepare to launch in the UK. Whenever i'm in the US I always make time to visit their stores and I know how excited fashion fans in the UK are to have Forever 21 coming to this country."

Food and Drink was provided by creative caterers Nomad who designed a bespoke LA themed menu for the event.

We then all packed our bags and headed north for Birmingham and the surprisingly glamorous Bullring Shopping Centre where the first UK Forever 21 store was launched. Our live mannequins and Amber's surprise cutting of the ribbon where the highlight of the day... not forgetting the thousand strong queues of screaming shopping welcomed into the store!